Chemfeed specialist · Fluid handling · Process industries · EMEA

Reducing operational risk through better fluid handling.

Pumps are at the heart of many processes, yet fluid handling rarely makes the agenda until something goes wrong. I work with operations, procurement and engineering leaders across EMEA to get ahead of that.

Connect on LinkedIn Utrecht area · Netherlands
Portrait of Danny Fine
Strategic Account Manager EMEA
Watson-Marlow Fluid Technology Solutions
20+yrsin pumps and fluid handling
14yrsat Watson-Marlow Fluid Technology Solutions
8%sales CAGR as General Manager Benelux, 2018–2024
12%trading profit CAGR over the same period
Focus

When a critical pump fails, the impact reaches well beyond the pump.

My focus is on the operational and commercial implications of fluid handling decisions. These are the four conversations I have most often.

01

Total cost of ownership

Purchase price is the headline, not the bill. Maintenance hours, spares, lost product and downtime decide what a pump really costs over its life.

02

Supply chain exposure

A wide pump supplier base and critical spares on long lead times are a risk in themselves. I help organisations consolidate and see where they are exposed.

03

Regulatory compliance

Safety and hygiene requirements shape which technology is acceptable. The right fluid path keeps aggressive or sensitive media where they belong.

04

Unplanned downtime

What happens to throughput when things go down unexpectedly? Reliability is designed in long before the day a line stops.

Industries

Global accounts in demanding process industries.

I manage strategic relationships at the intersection of operational performance and supply chain strategy, typically with operations directors, procurement leads and plant managers.

Chemicals & Industry

Dosing and transfer of aggressive media

Water & Wastewater

Treatment chemicals, sludge and sampling

Food & Beverage

Hygienic, low-shear product handling

Mining

Abrasive slurries and reagents

Built for Aggressive chemicals Hygienic processes Abrasive slurries

I help organisations build a clear picture of where peristaltic technology fits, and where it doesn't.

Career

From Sales Engineer and General Manager Benelux to EMEA Strategic Accounts.

More than fourteen years at Watson-Marlow Fluid Technology Solutions, built on a start in pump sales in 2002.

2025 – nowBarendrecht

Strategic Account Manager Process Industries EMEA

Watson-Marlow Fluid Technology Solutions

Strategic relationships with global accounts across chemicals, water treatment, food and beverage, and mining. Member of the EMEA Leadership Team for the Process Industries division.

2018 – 2025Barendrecht

General Manager Benelux

Watson-Marlow Fluid Technology Solutions

Full P&L responsibility for the Netherlands and Belgium across biopharma, food and beverage, industrial, environmental and OEM sectors. Delivered 8% sales CAGR and 12% trading profit CAGR between 2018 and 2024.

2017 – 2018Benelux

Sales Manager Benelux

Watson-Marlow Fluid Technology Solutions

Led the Benelux sales team and the full product portfolio, working closely with sales engineers, supply sites and direct accounts.

2012 – 2017Netherlands

Sales Engineer

Watson-Marlow Fluid Technology Solutions

Started in OEM sales, then expanded into industrial, water and wastewater, and food and beverage: peristaltic pumps, hose pumps, fluid path components and sinusoidal pumps.

2002 – 2012Netherlands

Earlier roles

B2B pump sales at Promotec and Hydrotec International, followed by account management in automatic identification and data management.

Industrial Engineering and ManagementHU University of Applied Sciences Utrecht
Strategic Account ManagementISAM, post-academic programme, 2025
Industry role · Nov 2018 – now

Board member, CLP — Dutch Pumps Trade Association

CLP was founded in 2008 by the Dutch pump industry as an independent association that raises knowledge levels among its members and connects them. With the MBO Raad it published the study book “I like pompen”, which shows students how much of daily life runs on pumps.

vereniging-clp.nl ↗
Get in touch

Reviewing your process reliability strategy?

If you're looking at process reliability or consolidating your pump supplier base, I'm worth a conversation. LinkedIn is the best place to reach me.

Connect on LinkedIn linkedin.com/in/dannyfine